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Developer Free Living

How Savvy Australian Investors Are Buying New Apartments at 20% Below Retail, Without Paying Any Developer Markup.

I built Developer Free Living to give Australian buyers and investors builder-led, transparent off-the-plan access, so you can build equity from day one.

Illustrative 2-bed comparison

Direct-cost position

22.5% difference
Typical market price $800k
Developer Free Living at-cost price $620k
Potential day-one difference $180k

Buyer and investor access is designed around direct construction cost rather than margin-loaded developer pricing.

Trust Strip

Real numbers. Real advantage.

A simple snapshot of the direct-cost gap, the potential completion advantage, and the longer-term scale behind the Developer Free Living model.

Typical gap vs market

$180k / 22.5%

Typical gap vs market (example 2-bed): $180k / 22.5%

Potential completion advantage

$216k–$241k

Over an 18-month build (3–5% p.a. growth), potential completion advantage: $216k–$241k

3-year goal

300+ NSW buyers

3-year goal: 300+ NSW buyers purchasing off-the-plan at direct cost (no developer margin)

Illustrative benchmark

The figures above come from the launch-page example and are designed to show the commercial gap the model is built around.

The Problem

Off-the-plan is stacked against buyers.

After COVID, build inputs (materials, suppliers, labour) spiked, and buyers were still expected to absorb rising costs plus a developer margin (often 20%).

That markup can strip away equity before you even start.

Urban apartment towers representing margin-loaded off-the-plan pricing pressure
Developer margin
often 20%

That markup can strip away equity before you even start.

build inputs spiked
The Solution

Developer Free Living removes the developer margin.

I created a builder-led platform that enables buyers to purchase new apartments at direct construction cost, with no developer profit baked in.

See the example
Happy homeowner enjoying the relief of a more transparent property pathway
direct construction cost

What that changes

Transparent pricing

See what you’re paying for.

What that changes

A fairer entry point

A fairer entry point for everyday investors and buyers.

What that changes

More day-one equity potential

More day-one equity potential at settlement.

How It Works

A clear, numbers-first process

View the example
01

Explore at-cost opportunities

02

Confirm fit (budget, timeline, goals) and run the numbers

03

Secure your off-the-plan purchase at direct cost

04

Settle with a stronger starting position versus margin-loaded pricing

Proof (Simple Example)

What “at-cost” can look like

A typical new 2-bed apartment might be priced around $800k in the market.

At direct construction cost, that same style of apartment could be around $620k, a difference of $180k (22.5%).

Over an 18-month build, assuming 3–5% p.a. growth, the completion value could be $836k–$861k, creating an advantage at completion of $216k–$241k.

Illustrative pricing scenario

In the market $800k

A typical new 2-bed apartment might be priced around $800k in the market.

At direct construction cost $620k

At direct construction cost, that same style of apartment could be around $620k.

Difference $180k / 22.5%
Completion value $836k–$861k

Over an 18-month build, assuming 3–5% p.a. growth, the completion value could be $836k–$861k.

Advantage at completion $216k–$241k

Creating an advantage at completion of $216k–$241k.

Origin (Founder Story)

Mahmood Mearbany

Mahmood Mearbany is a licensed builder and construction company owner with over 15 years building residential projects across Australia.

He's managed 20 projects / $500,000,000 worth of builds from the ground up - which means he knows exactly what it costs to build, and exactly how much developers mark that up before it reaches the buyer.

Developer Free Living is built on that knowledge. It's his answer to a system he watched fail everyday Australians for years.

Developer Free Living founder introduction video cover
Who This Is For

Built for everyday buyers and investors who want a fair deal

Developer Free Living is for you if you value:

Buyer reviewing new apartment options
01

Equity from day one

not margin-loaded pricing

02

A transparent, builder-led process

03

A numbers-first approach to buying new property

Big Vision

A fairer start for more Australians

I believe Australia should be a place where everyone deserves a home, and where first home buyers and everyday investors get a fair chance to start their property journey by buying direct, saving money, and going through a transparent process.

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